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NAMING

 

One verbal symbol that tells an entire brand story.
DISCOVERY & POSITIONING

Strategic roadmap for naming or renaming a business, product, or service.

brief + discussion

market + audience analysis

name positioning study

brand architecture

BRAND NAME DEVELOPMENT

Mapping and analysis of all options that support the brand strategy.

shortlist presentation

screening + analysis

tagline evaluation

brand manifest

RESEARCH & APPLICATION

Viability analysis for registration and use of the selected name.

preliminary trademark search

linguistics + cultural analysis

availble properties + domains

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Develop a strong and recognizable brand with a clear identity.

 

VISUAL IDENTITY

Create the brands' visual identity system.

 

logo

brand identity guidelines

BRAND & POSITIONING STRATEGY

Develop an identity with a distinctive perception in market.

 

analysis of the brand ecosystem

positioning study

brand platform

persona

brand communication profile

manifest

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BRANDING + IDENTITY
STRATEGIC MARKETING

 

Present the best course of action to draw brand relevance with consumers and align with business objectives.

MARKETING INSIGHTS

Consolidate knowledge (research, studies, interviews) to generate relevant insights for the brands’ market strategy and activities.

audience profiles

consumer journeys

category + market profile

competitive analysis

OPPORTUNITY MAPPING

Evaluate internal and external factors to guide future initiatives.

 

business audit

SWOT analysis + recommendations

COMMUNICATION PLANNING

Tailor the brand message to different audiences and channels with corresponding tactics.  

CONSUMER TRENDS

Develop customized reports and studies with the ultimate goal of identifying and anticipating opportunities in multiple markets across the Americas.

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