One verbal symbol that tells an entire brand story.
DISCOVERY & POSITIONING
Strategic roadmap for naming or renaming a business, product, or service.
brief + discussion
market + audience analysis
name positioning study
BRAND NAME DEVELOPMENT
Mapping and analysis of all options that support the brand strategy.
screening + analysis
RESEARCH & APPLICATION
Viability analysis for registration and use of the selected name.
preliminary trademark search
linguistics + cultural analysis
availble properties + domains
Develop a strong and recognizable brand with a clear identity.
Create the brands' visual identity system.
brand identity guidelines
BRAND & POSITIONING STRATEGY
Develop an identity with a distinctive perception in market.
analysis of the brand ecosystem
brand communication profile
BRANDING + IDENTITY
Present the best course of action to draw brand relevance with consumers and align with business objectives.
Consolidate knowledge (research, studies, interviews) to generate relevant insights for the brands’ market strategy and activities.
category + market profile
Evaluate internal and external factors to guide future initiatives.
SWOT analysis + recommendations
Tailor the brand message to different audiences and channels with corresponding tactics.
Develop customized reports and studies with the ultimate goal of identifying and anticipating opportunities in multiple markets across the Americas.