NAMING
A language symbol that tells an entire brand story.
DISCOVERY & STRATEGY
Understand the market landscape and design the strategic roadmap for naming (or renaming) concepts in the making, products, services, places, street names, fashion collections, mergers, acquisitions, dishes on restaurant menus, real estate developments, movie characters – you name it (no pun intended).
BRAND NAME DEVELOPMENT
Ideation and mapping of relevant options that support the brand's goals and represent potential for Marketing equity.
SELECTION AND VIABILITY
Preliminary trademark screening and evaluation of linguistics, uniqueness, parameters and potential for its different applications.
Develop a solid brand platform with a distinctive identity and personality.
BRAND STRATEGY
Identify the elements that create a unique proposition and winning perception among your audience.
BRAND MANIFEST
A brands' essence synthesized into a descriptive positioning statement.
VISUAL IDENTITY
Design a full visual identity system complete with logo, colors, symbols and brand guidelines.
VERBAL IDENTITY
An outline of how the brand expresses itself across different channels, audiences and circumstances.
BRANDING + IDENTITY
STRATEGIC MARKETING
Design the best course of action to generate brand relevance and meet business objectives.
COMPETITIVE ANALYSIS
Consolidate knowledge (research, reports, data) into relevant insights to support the brands’ market activities.
OPPORTUNITY MAPPING
Evaluate internal and external factors to guide future initiatives.
COMMUNICATION PLANNING
Adapt the brand message to different audiences and channels with corresponding tactics.
CONSUMER TRENDS
Develop customized reports and studies to identify and anticipate opportunities in multiple markets across the Americas.
