NAMING
One verbal symbol that tells an entire brand story.
DISCOVERY & POSITIONING
Strategic roadmap for naming or renaming a business, product, or service.
brief + discussion
market + audience analysis
name positioning study
brand architecture
BRAND NAME DEVELOPMENT
Mapping and analysis of all options that support the brand strategy.
shortlist presentation
screening + analysis
tagline evaluation
brand manifest
RESEARCH & APPLICATION
Viability analysis for registration and use of the selected name.
preliminary trademark search
linguistics + cultural analysis
availble properties + domains
Develop a strong and recognizable brand with a clear identity.
VISUAL IDENTITY
Create the brands' visual identity system.
logo
brand identity guidelines
BRAND & POSITIONING STRATEGY
Develop an identity with a distinctive perception in market.
analysis of the brand ecosystem
positioning study
brand platform
persona
brand communication profile
manifest
BRANDING + IDENTITY
STRATEGIC MARKETING
Present the best course of action to draw brand relevance with consumers and align with business objectives.
MARKETING INSIGHTS
Consolidate knowledge (research, studies, interviews) to generate relevant insights for the brands’ market strategy and activities.
audience profiles
consumer journeys
category + market profile
competitive analysis
OPPORTUNITY MAPPING
Evaluate internal and external factors to guide future initiatives.
business audit
SWOT analysis + recommendations
COMMUNICATION PLANNING
Tailor the brand message to different audiences and channels with corresponding tactics.
CONSUMER TRENDS
Develop customized reports and studies with the ultimate goal of identifying and anticipating opportunities in multiple markets across the Americas.
