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BRAND + IDENTITY

 

Build sense and purpose around a set of symbols and ideas.

NAMING

Select the verbal symbol that best represents the brand concept and its goals.

VISUAL IDENTITY

Create the brands' visual identity system.

   logo

   brand identity guidelines

BRAND & POSITIONING STRATEGY

Develop an identity with a distinctive perception in market.

  analysis of the brand ecosystem

  positioning study

  brand platform

  manifest

PERSONAL BRANDING

Build a personal brand that corresponds to the desired positioning and resonates with your target audience. 

MUSIC BRANDING

Music identity conveyed through personalized playlists and a signature brand sound.

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Present the best course of action to draw brand relevance and align with business objectives.

 

MARKETING INSIGHTS

Consolidate knowledge (research, studies, interviews) to generate relevant insights for the brands’ market strategy and activities.

  audience profiles

  consumer journeys

  category + market profile

  competitive analysis

OPPORTUNITY MAPPING

Evaluate internal and external factors to guide future initiatives.

  business audit

  SWOT analysis + recommendations

COMMUNICATION PLANNING

Tailor the brand message to different audiences and channels with corresponding tactics.  

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STRATEGIC MARKETING
CONSUMER TRENDS

 

Anticipating tomorrow’s market.

Yellow Zebra and Hibou have joined forces to explore key trends that shape consumer behavior. The result of this collaboration between Marketing and Research Intel is an observative and curious approach towards behaviors and attitudes that inspire cultural shifts.

 

Together we elaborate customized reports and studies for brands with the ultimate goal of identifying and anticipating opportunities across the Americas.

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