BRAND + IDENTITY
Build sense and purpose around a set of symbols and ideas.
NAMING
Select the verbal symbol that best represents the brand concept and its goals.
VISUAL IDENTITY
Create the brands' visual identity system.
logo
brand identity guidelines
BRAND & POSITIONING STRATEGY
Develop an identity with a distinctive perception in market.
analysis of the brand ecosystem
positioning study
brand platform
manifest
PERSONAL BRANDING
Build a personal brand that corresponds to the desired positioning and resonates with your target audience.
MUSIC BRANDING
Music identity conveyed through personalized playlists and a signature brand sound.
Present the best course of action to draw brand relevance and align with business objectives.
MARKETING INSIGHTS
Consolidate knowledge (research, studies, interviews) to generate relevant insights for the brands’ market strategy and activities.
audience profiles
consumer journeys
category + market profile
competitive analysis
OPPORTUNITY MAPPING
Evaluate internal and external factors to guide future initiatives.
business audit
SWOT analysis + recommendations
COMMUNICATION PLANNING
Tailor the brand message to different audiences and channels with corresponding tactics.
STRATEGIC MARKETING
CONSUMER TRENDS
Anticipating tomorrow’s market.
Yellow Zebra and Hibou have joined forces to explore key trends that shape consumer behavior. The result of this collaboration between Marketing and Research Intel is an observative and curious approach towards behaviors and attitudes that inspire cultural shifts.
Together we elaborate customized reports and studies for brands with the ultimate goal of identifying and anticipating opportunities across the Americas.
